5 Keyword Research Tips for Your Car Dealership

Keyword research is a key digital marketing component of car dealers. Accurate keyword research helps your car dealership in reaching the right audience.

Here are the 5 effective tips to create a keyword research strategy for your car dealership.

Keyword Research Tip 1: Have a Mix of Head Terms and Long-tail Keywords

Simple and short keywords are called head terms and long-tail keywords are more than three words. For instance, ‘Blogging tips’ is a head term and ‘Efficient tips to create blogs that convert’ is a long-tail keyword.

Most of the websites aim at head terms which are more competitive than, long-tails. A perfect mix of both helps your car dealership in driving more relevant website traffic.

Keyword Research Tip 2: Focus Keywords Around a Topic

Keyword stuffing does not help in promoting the SEO (Search Engine Optimization) ranking of your car dealer website. The keywords in your website content should be relevant and should naturally fit into the narrative as well as your niche.

All these lead to a better user experience, which is what the Google is prioritizing.

Keyword Research Tip 3: Car-buyers’ Intent is Important

In customer-centric marketing, it is important to know your car-buyers’ intent and challenges, including what they are searching for, on Google.

Try typing in your keyword on Google search and look for dropdown suggestions. This will provide you an idea of how your prospects are searching online.

The content created around these suggestions will be one of the best ways to better SEO ranking.

Keyword Research Tip 4: Have a Concise List

Most car dealers tend to use too many keywords. It works better if you consistently target a concise list of keywords, instead.

Tools like the Google AdWords Keyword Planner can help your dealership in analyzing keyword search volumes.

Expect disproportionate returns if you can regularly optimize your web content for trending keywords.

Keyword Research Tip 5: Know the Individual Keywords’ Value

Individual keywords are always front and center in black-hat SEO strategies, which is why Google is slowly diminishing its importance as the search pattern is becoming more and more sophisticated. This is where long-tail keywords play a major role.

In this scenario, regular keyword research for search volume, coupled with the right mix of long-tail keywords can deliver amazing digital marketing returns, translating not only into higher search ranking, but also more leads, prospects, and ultimately, sales.