7 Must-have Digital Marketing Skills for Your Car Dealership

Car dealer marketing is evolving by the day, increasingly shifting to an always-connected world where prospects have lots of choices and tiny attention spans.

To succeed, car dealers need to learn and evolve. Take a look at these must-have digital marketing skills.

Digital Marketing Skill 1: Creating Engaging Content

Outstanding content is the corner-stone of every successful digital marketing campaign. Content creation is definitely a required skill for the digital marketing team at car dealerships.

You can either develop content writing skills in house or hire specialized car dealer online marketing providers who will take care of the marketing content.

Digital Marketing Skill 2: Developing Video Content

Up to 90% of your prospects watch car marketing videos. Professional car videoscan convey the content s of a full brochure in just a couple of minutes.

For inhouse videos, customer reviews are the best options. All you need is a cellphone camera to shoot a video of a delighted customer and have it uploaded to your car dealer website as well as popular video platforms like YouTube.

Digital Marketing Skill 3: Managing Social Media

Social media plays a prominent role in car buying decisions – right from the beginning to driving out of the dealership in the brand-new car and beyond. Managing social media is an increasingly valuable marketing skill for any dealership.

One key thing to remember is to always engage your local community, which could be as wide as 60 miles around your dealership.

Digital Marketing Skill 4: Focus on Security

You may have the most happening car dealer website in town, and yet no one is going to visit it if Google shows a hacking warning every time someone tries to click on it.

Security awareness is a key area of digital marketing which every car dealer should be aware of. If all this sounds greek to you, then the best bet is to go with a professional car dealer website provider.

Digital Marketing Skill 5: Understanding Customer Psychology

The car-selling business is consumer-centric and understanding consumer preferences is the key to digital marketing success. For example, Google lists five micro moments that influence a prospect’s car buying journey. They are: Which-Car-Is-Best Moments, Is-It-Right-For-Me Moments, Can-I-Afford-It Moments, Where-Should-I-Buy-It Moments, and Am-I-Getting-A-Deal Moments.

After the understanding process, a strategy to map these priority-shifts and build content around them becomes easy.

Digital Marketing Skill 6: Knowledge on Data Analysis

There are many tools to extract and combine data from your car dealership website and make meaning out of it.

Google Analytics is obviously the first and free tool which needs to be configured on your car dealer website. Use Google Analytics insights to understand what is working with your local community, and use the information to shape an impactful digital marketing strategy.

Digital Marketing Skill 7: Excellence in Paid Marketing

Organic online marketing is the key tool to build a long-term web marketing network. When it comes to short-term sales, paid marketing helps in achieving your goal faster.

When you spend money on paid marketing like Google Adwords, the returns on investment (ROI) becomes crucial.

Never leave a paid marketing campaign on autorun. There is always the possibility of minimizing spends and maximizing returns. Don’t hesitate to call in the experts, if you feel you are not up to it.

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