6 Easy Ways to Use Positive Customer Reviews to your Advantage

When dealerships receive negative feedback, they often go above and beyond to protect their reputation. But that isn’t always the case with positive reviews. Often, dealerships overlook positive reviews, and stop short of using them as opportunities to build strong bonds with potential customers. 

If used sensibly, positive customer reviewscan prove to be one of the most valuable assets of your dealership. Here’s how to use them to your advantage. 

1. Feature positive reviews in newsletters and email marketing

If you have recent positive reviews, put them to use. Feature some of the best reviews in your email marketing to give the fence sitters a nudge. You don’t necessarily have to include the entire review, just a snippet is enough to get the visitor’s attention.  

2. Tell a story

People love listening to stories as much as they enjoy telling one. Build compelling stories around customer testimonials to make them more interesting. If done right, prospects reading these stories will be able to relate to them on a personal level. 

3. Share dealer reviews on social media

Sharing reviews on social media is probably one of the best ways to engage a broader set of prospects. Do not limit yourself to posting only written testimonials. Use visuals and even better, customer videos. Did you know that nearly 64% of consumers will feel inclined to buy after watching a compelling video review?

4. Use positive reviews on your website 

The most obvious place to share your reviews is none other than your auto dealer website. Showcasing positive reviews on your website will not only help you drive in new customers but also drive up your search engine rankings. 

5. Turn happy testimonials into case studies

To make the most out of customer feedback, consider converting positive testimonials into case studies. Long-form content like case studies can help a consumer picture the entire experience with your dealership through the eyes of a happy buyer. 

Remember, the more detailed the feedback, the easier it gets for the readers to resonate. 

6. Go offline

In a digital world, many of you would not have considered getting your dealership reviews printed. Adding well-designed print inserts from your customer reviews when you hand out vehicle brochures can be a great way to encourage prospects to choose your store.