7 Innovative Marketing Ideas to Improve Auto Dealership Sales

More than 80% of prospective customers prefer to explore cars and dealerships online, before they commit to dealership visits. Try these innovative marketing ideas to offer them interesting product experiences online and improve your auto sales.

Remember, effective marketing is about understanding your prospects’ behaviors, preferences, and touch-points, and creating marketing collateral that delights and engages them.

Here are seven ideas to get you started.

1. Narrative

Narrative is important when planning your marketing roadmap. Clearly articulate the larger story, the value proposition that sets you apart in your local market, and then build it up, touch-point by touch-point, in your marketing collateral.

2. User-Generated Content

No car buyer will blindly invest their hard-earned money in a vehicle and dealership that they do not trust. Before anything else, earn their trust.

One of the best ways to earn buyer trust is to encourage user-generated content. Let your happy customers talk about their experiences and convince others.

Remember,prospects trust online reviews as much as personal recommendations from friends and family.

3. Videos

Videos can boost engagement and conversions, when deployed purposefully. Remember the buyer journey and buyer intent at the touch-point where you deploy your videos.

4. Virtual Reality (VR)

Virtual Reality (VR) can deliver immersive showroom experiences everywhere – in the neighborhood mall, on mobile phones, and more. It can make test drives possible anytime, anywhere, and demonstrate events like airbag deployment that are otherwise impossible.

5. Augmented Reality (AR)

Augmented reality is another great virtual marketing tool. Aside from delivering an engaging virtual experience, AR boosts your brand value as an innovative retailer and drives auto sales.

6. 360° Car Visualization

The 360° car visualizer is a great tool to showcase your vehicles online. High-quality car images are woven together to provide an immersive 360° view of the vehicle.

Including the 360° car visualizer on your dealership website can improve user experience and keep them engaged longer, drastically reducing bounce rates. This not only improves your website SEO, but also results in more conversions and sales.

The 360° car visualizer is an integral part of izmoEmporio. You can license and add izmoEmporio to any website with just a few clicks.

7. Color Selector

The interactive color selector is another useful online tool that helps move prospective buyers along the sales funnel and get them to visit the dealership faster. It is also a part of the izmoEmporio app.

For more information on interactive marketing strategies, visit izmoemporio.com.