7 Ways to convert your Auto Dealership’s Social Media Followers into Customers

Social media is not just about likes, shares, and comments. More and more businesses are using social media to actually convert their followers into customers.

It requires careful planning to increase your social media conversions. Here are a few tips to get you started.

1. Focus on the right social platforms

Before anything else, take some time to assess each social platform and identify the one that is best suited for your dealership.

Here are a few tips:

• Identify your local prospect segments
• Research their social media preferences
• Research their content preferences

2. Stay active on social media

Publish content regularly, to keep your social media followers engaged. Daily activity will enable you to create strong recall with your followers.

Besides posting content, make sure you respond to all the comments and messages quickly to increase the chances of converting your followers into customers.

3. Be loyal to your fans

You must have made a promise to your social followers that you will provide them with useful information that will add value to their lives. When you fail to keep that promise, your social followers lose interest in your dealership and turn to competitors.

Try to keep up with their expectations and be consistent in posting content.

4. Offer customer service options on social media

Excellent customer service is one of the major factors contributing to repeat customers. Nearly 90% of customers prefer using social media to get in touch with dealerships.

Providing customer support options on social media can be a great idea to turn your followers into customers.

5. Leverage user-generated content

Research shows that over 90% of customers trust user-generated content like online customer reviews than any other form of advertisement.

Ask your happy customers to share their experiences with your dealership, to help drive more customers.

6. Keep an Eye on your competitors

Keep an eye on your competitor’s posts and find out the areas you are lagging behind. Look for the gaps in their communication and try to capitalize on them.

7. Take advantage of paid ads

All major social platforms like Facebook, Instagram, etc. offer paid ads, Use ads to boost your visibility and leads.