How Online Customer Reviews Influence Your Car Sales
Online reviews have the potential to drive foot traffic to your car dealership, or divert it to your competitors.
Let’s
look at a few stats about reviews, and ratings.
- More than 90% of car buyers research online reviews before visiting car dealerships
- Just one negative review may cost up to 30 potential customers
- A car dealership rating of 3.5-star and higher can attract car buyers 5x more than the ones with lower ratings.
- About 67% of prospects trust auto repair reviews
If
you own a car dealership, then positive dealer reviews can significantly
improve your car sales. Here are a few tips to get more online customer
reviews.
1. Request Reviews when
Customers are Happy
Customers
are likely to contribute reviews when they are happy, and the most opportune customer
touch-point in a dealership is just after a car purchase or service. Remember,
even asking for feedback can result in positive reviews. Using an app like Buyerater can make the process seamless and easy.
2. Leverage Email Marketing
Send
a ‘Thank You’ mail soon after the car purchase, with a request to leave a
review for your car dealership. Take special care to personalize your email and
address customers by their names.
3. Send Text Messages
More
than 90% of text messages are opened within three minutes. Try texting a review
request with a link, and you are likely to see results.
4. Boost Your Social Media
Presence
More
than 90% of your prospects are likely to be active on social media channels. Boost
your social media presence by sharing good reviews every day. Try to build
social conversations around these reviews.