To make the best use of content, your dealership can repurpose it into various other formats that can be used on different platforms.
Repurposing
content not only helps you reach new audiences from other web and social platforms,
but also helps to make the most of your best content pieces.
Here
are a few ways of repurposing your automotive dealer content.
1. Reshare Evergreen Content
Check
your Google Analytics for outlier content that is trending over long time
frames. You can repurpose and share this content on social media channels.
Make
a few changes, and add hashtags before you share.
2. Update & Repost
One
of the ways to repurpose your automotive content is to update your older content
pieces and republish them on your auto dealer website.
3. Make it a Social Media
Post
The
lead-in part of your content can be used as a social media post to improve
customer reach. Don’t forget to add a backlink to your main article.
4. Convert into Ebooks
Multiple
blog posts or other content pieces can be combined into a useful ebook.
Offering
ebook downloads can help improve your current website ranking and popularity.
5. Create Hands-on Guides
You
can convert to-do posts into a hands-on guide, once you have created enough content
in the same niche.
6. Make Slides
Create
useful presentations out of your long copy, and publish them on popular
platforms like SlideShare. This can help push your content to new audiences and
attract new traffic towards your car dealership.
7. Write Case Studies
If
your content is about problem-solving, then it can be repurposed into case
studies.
8. Compile FAQs
FAQs
are important for your website visitors. Your content can be converted into
FAQs and added to your car dealer website for improved results.
9. Use it as Guest Posts
You
can repurpose and contribute your existing content to a guest website and in
turn, receive backlinks from the website. If the guest website is an
authoritative website, then you can earn better search ranking.
To learn more about repurposing your best automotive content, Contact Us.