How to Analyze the Competition and Improve Auto Dealership Sales

Wondering how your competitors seem to be always ahead in Google search results? Then it’s about time to take a long hard look at the competition.

1. Analyze Your Competitor’s Website Content

Keywords play a vital role in bringing up your auto dealer website in Google search results. Your competitors would have invested time in it. Monitor and analyze competitor keyword tactics, and use them as a benchmark for your own website.

2. Research Your Competitor’s Backlinks

Ever after Google’s Penguin algorithm update, most backlinks created to drive search engine ranking have lost their value. You need to analyze competitor backlinks and use the information to your advantage.

3. Test Their Website Features

Every car dealer hopes to own a fast and powerful auto dealer website that brings in more traffic and leads. Since you are competing with other dealers for local market share, it is a good idea to check your competitor’s website for useful features and treat the feature list as a benchmark.

4. Monitor Your Competitor’s Rich Snippets

When scrolling down Google search results, you are likely to come across rich snippets. These snippets offer a brief snapshot of the website or link that you are about to click.

Analyze your competitor’s rich snippets, and try to improve on them.

6. Check Your Competitor’s Social Media Pages

Carefully analyze your competitor’s social media pages. Look at their posts and social media conversations. If they are hugely focused on a particular social platform, check if you can leverage other social platforms.

7. Pricing Matters

Closely mentor your competitor’s pricing strategy and compare it with yours. Pricing analysis provides you one of the crucial competitor insights that help make the right business decisions at the right time to improve auto sales.