How to Get Your Dealership Site Traffic to Convert
Most auto dealerships invest large amounts of time, effort and money to ensure that their website looks great and feels smooth to use. But even then, conversion rates for dealership websites are in the 5% range.
This means that the vast majority of your website traffic does not interact with your site or allow you to contact them at a later stage.
In this article, we find out what your Auto Dealership can do to get Conversions.
Not Reaching the Right Viewers
It’s clear that different shoppers need different things. The ones who are ready to buy need to see valuation tools, while the ones who are still looking need to learn about the latest features. Those ready to come in for a test drive want to see your specific vehicle offers, and so on. It’s only logical for different customers to see the offers best suited for them.
Most of the time however, this is not the case. Dealer sites not being optimized to respond to customer behavior in real time is one of the leading reasons for prospects not converting.
And as a side note, this is not something that would ever happen in a brick-and-mortar showroom.
Customers Being Overwhelmed
If your prospects know exactly which vehicle they want, they may be willing to provide salespeople with contact details, so that they can begin negotiations and other processes that are linked with purchasing a new car. However, first-time customers being bombarded with questions about personal details, financial status and so on would almost certainly end in them walking out the door.
On the auto dealer website, asking for too much information too often and too fast is another very common mistake that results in alarmingly low conversion rates.
Let Your Data Analytics Tools Help
One of the most important factors in determining website performance is the relevance of its contents to viewers. In order to find out whether there are problematic areas or pages, use your data analytics tools to obtain details on bounce rates, exit rates and so on.
Once you have this information, you can make the necessary changes.
Not Having Enough
Design your dealership website to be a one-stop shop. Potential customers should be provided with reviews and images of vehicles they’re interested in, the best offers, available financing and leasing plans, and so on. Giving exactly what your online customers want to see will straightaway improve the odds of them converting.
For more information on website conversion and to know how izmocars can support your dealership, Contact Us.