Top Auto Marketing Tips on Pinterest for Car Dealers

Pinterest is yet to gain its fair share of acceptance from auto dealers as an effective marketing tool to promote automotive products and services. With 35% reach among people who are likely to purchase a new car within the next 6 months, Pinterest certainly deserves attention. 

Between 2016 and 2017, the demand for automotive related content on Pinterest has shot up by 77%, and it had gained in excess of 200 million pins by April 2017.

Publish on Popular Group Boards

A practically guaranteed and surprisingly easy way to contact a wider section of relevant Pinterest users is to publish your auto dealership content on popular Pinterest group boards. By doing so, your dealership will boost the traffic to your profile and end up getting more followers. This in turn leads to more re-pins and increased engagement rates.

Finding popular group boards is time-consuming, but identifying them is certainly well worth the effort. And if you are lucky enough to be spotted by an influencer, then it can help your marketing efforts by pushing your auto dealership to a larger group of Pinterest users.

No Cost Promotions

We all love things we can get for free, and there are marketing practices on Pinterest that can be done without spending any money. If your auto dealership is just starting off on Pinterest, just using high quality images and publishing them on Pinterest along with content that captures the interest of the reader is sufficient to cause the number of leads to trend upwards, up to a certain extent.

Increase Convenience for Your Followers

Enabling your followers to bookmark content on your profile is an excellent idea, as they can come back to it later and read it at leisure. Setting this functionality up is fairly straightforward, as it can be done by using the pin-for-later function. Once your website has this function, your followers need not have to read your posts in a hurry.

Make Use of Your Newsletter

When your dealership sends out its periodic newsletter, including a few of your most trending pins as well is a good strategy. When the recipients of your newsletter click the provided link, they will be taken straight to your Pinterest profile where they can view not just that particular pin, but all of your other pinboards as well.

For more Pinterest marketing ideas, Contact Us.