The Importance of Customer Reviews for Your Auto Dealership

Nearly all online car shoppers nowadays read up customer reviews before choosing a particular vehicle or dealership. Research shows that more than 80% of prospective buyers read several customer reviews before they begin to trust a dealership. We also know that car shoppers visit very few dealerships and that this decision is usually made after online research.

What You Need

The necessity of good content on auto dealer websites is well accepted. Positive reviews of satisfied clients are even more useful, since they are a great way to convince others to choose your dealership. 

Clear categories, options and ratings in reviews make it easier for your prospects and they are more likely get a better response.

Get Your Customers to Pitch In

All buyers should be asked to rate their vehicles and let other potential buyers know if it’s a good option. The in-showroom experience they have had is another significant area for rating. This can be broken down further to promptness of service, waiting area comfort, ambience, and so on. 

The finance department is something that most customers dread, so if your dealership is doing a great job here, ask your customers to rate and review it.

Review Specific Staff as Well

Feedback can be requested for your sales, service and finance staff based on their knowledge, helpfulness, and dedication. 

Make sure that reviews of specific salespeople are included if they have gone the extra mile for customer delight. This will bring in more customers, and motivate your staff as well. 

Make sure your service customers have the opportunity to provide their feedback as well, as these reviews are highly sought after.

Make it Convenient

Getting feedback from clients is hard, but a good way to ease things is to make it hassle-free. Get an app that customers can use at your showroom waiting area itself, or send them a mobile-optimized link in follow-up emails.

Don’t let them feel that they’re being made to waste their time, so keep things as short and simple as possible. Reviews that were written years ago are pointless, so ensure that you get new ones on a regular basis, as it’s a sign of your dealership’s success.

For more information on how customer reviews are important for auto dealerships, Contact Us.