Must-Have Features Your Auto Dealer CRM System Should Include

Having a good and reliable CRM system is one of the most important requirements of any auto dealership. It can simplify and streamline the dealership and make processes noticeably more efficient. All of this will have a direct impact on your sales, revenue, and profits.

In this article, we will list out a few features that you must keep an eye on, when deciding on your new CRM system.

Internet Lead Management

By ensuring that your CRM integrates with your internet marketing efforts, you can immediately engage with prospective online customers.

Prospective customers use your website and social media to perform their research, and your CRM system needs to be able to track them across various online platforms.

As soon as it identifies an opportunity to convert, it must be able to automatically assign them to the appropriate department so that they can follow-up with them quickly.

Customizable Dashboards

If you have a centralized screen with multiple customizable dashboards from where you can manage your dealership or group, you can get a clear view of your sales, marketing, and customer engagement.

More importantly, you will have all the information that really matters at hand in order to take informed decisions. Modern dashboards even have the ability to track different business aspects and bring to front what needs your attention the most.

Training and Support

As with everything else, comprehensive after-sales support is absolutely essential in order to take full advantage of your CRM system. Installation and on-site support are provided by most vendors, but you may require more than that.

Look for providers who also offer online training, training material, and user accessible documentation. A SaaS system where system updates happen on the fly with no action required at your end is a definite plus as well.

If these features are available, then your new CRM system will be an all-in-one, easy to use platform that will make technology work for you. Once that happens, you’re well on your way to registering increased business efficiency and revenue.

The next step obviously is a robust data analytics solution.

For more information on how to select the best CRM system for your auto dealership, Contact Us.