We
have seen changes in anchor text optimization after Google’s Penguin update, Here
are some advanced anchor text optimization techniques that can improve your car dealership ranking.
1. Identify the Right Anchor
Text
Select
your anchor text carefully. Identify different business niches, find out the
relevant keywords, and group them. Next, find out the rankings of the suitable
keywords and web pages that include them.
From
those webpages, search for the anchor text and its variations using tools like
Ahref. Categorize them to identify the right anchor text for your content.
2. Place Them in Title Tags
Search engines use the title tag to describe your webpage in search results. Select your keywords carefully for the title tag.
These keywords can also be used in
your anchor text.
3. Use Anchor Text in Image
Names
Many of us tend to ignore image text or alt tags. Instead, include anchor text in your image text.
This will help improve your car dealership’s SEO and ranking.
4. Your Car Dealer Website URLs
Matter
Over-optimization can lead to issues. One of the secure places to include anchor text is in your website URLs.
Avoid this If these URLs already includes a keyword.
5. Break Your Keyword Phrases
Assuming that your keyword string consists of more than two words, you can break it up and add it in two different anchor texts.
For instance, Mitsubishi Car Dealership
New York can be separated into Mitsubishi Car Dealership and New York.
6. Use Long Phrase Anchor Text as Well
Your
anchor text need not always be short and less than three words. Consider
including long-phrase anchor text in your content along with short ones as
well.
7. Use Direct Language
Anchor
text is important for better SEO and website ranking. It should be direct and blend well
with your content.
For more advanced anchor text optimization tactics that improve your car dealership ranking, Contact Us.