Automotive Social Content Creation for Your Car Dealership: Do’s and Don’ts

Here are some important dos and don’ts.

Do's:

1. Design a Social Content Checklist & Follow it

Checklists help you in incorporating the essential factors required to create perfect social media content. Before publishing content on social media, your car dealership social team needs to check for:

• A clear and compelling message
• Error free content
• Best time for publishing 
• Adherence to brand guidelines like logo, and more.

2. Learn About Your Targeted Audience

To win the social game, you need to understand audience expectations. Your social media posts should reflect your target audiences’ interests and concerns.

3. Plan Your Social Media Content

You need to plan and keep your social media content ready at least a day before they are published. This helps in maintaining a steady stream of content and you will not run out of stuff to post.

4. Stick to the 80/20 Rule

Sales shouldn’t be your primary motto when it comes to social content. Instead, focus on engagement.

It’s best to follow the 80/20 rule – 80 percent content should be informative and engaging and only 20 percent content should be about sales.

5. Participate in Relevant Conversations

Social media listening can help in creating the right content since it provides insights into the trending topics in your locale. If you can contribute to a particular topic related to your niche, then participate in the conversation. Eventually, it will drive customers to your dealership. 

Don’ts:

1. Over-promoting Your Car Dealership

As discussed, up to 20 percent of promotional content is safe on social media. 

Beyond that, social content promotions may lead to the perception that you are spamming others, and your car dealership may end up with negative customer sentiment.

2. Do not Spam Your Followers’ Feeds

Spamming your targeted audiences’ feeds is counter productive. Instead, offer interesting content that your audience like to read.

Do not post the same information again and again.  If you keep spamming, chances are your followers will start unfollowing you. 

3. Avoid Language Issues

Embarrassing grammar mistakes or typos are things that have no place in your social content, since it projects your car dealership as unprofessional. 

Proof your content carefully before publishing. 

4. Desist from Hashtag Stuffing

Hashtags are important in highlighting social media content but do not stuff your posts with too many hashtags.

Find out the optimal number of Hashtags for each social media platform and limit your use to that standard.

For more information about the dos and don’ts of automotive social content engagements, Contact Us.