Remarketing for Your Auto Dealership: 7 Audience Segments to Target

Target audience segmentation is critical for your auto dealership’s remarketing strategy. Here are 7 audience segments to target.

1: Category-specific Page Audiences

If your dealership focuses on various categories like new cars, used cars, automobile parts, car service, etc., then you need to segment audiences depending on these categories.

You can target different remarketing ads based on their interests.

2: Previous Purchasers

This is about remarketing your cars and services to audiences who would have already purchased from your auto dealership.

You need to carefully analyze the remarketing window, based on the previous purchase. For Instance, a person who bought a ride from your dealership the previous month is unlikely to be interested in another car.

3: Pricing Page Audience

When someone has visited your pricing page then it means that they are serious about a product or service and it's pricing.

Make sure to put these people in a separate category as their buying intent will be higher.

4: Product Viewers but Not Purchasers

One of the profitable remarketing types is targeting users who have viewed your product or services but didn’t take it to the purchase stage.

You can show them your remarketing ads and remind them that you are readily available to them.

5: Video Viewers

Your dealership would have published car videos or dealership videos on various video-sharing sites like Youtube, Instagram, and more. Video viewers who would have viewed your videos on these sites may not have visited your website, but you can still capture and convert them using remarketing.

When you target such audiences, you will be able to direct them to your landing page, resulting in conversions.

6: Social Media Engagers

Another remarketing type is social media engagers who can be high intent audiences.

You may categorize them based on filters like anyone who has engaged with your social media page, clicked on a call to action, sent you a message, saved your page, liked a post, etc.

7: Your Auto Dealership App Users

Assuming that you own a dealership app, people who would have downloaded your app are likely to be interested in your car dealership. Targeting and remarketing to such audiences would fetch you higher sales.

For more information on the types of remarketing and how to target high intent audiences through remarketing, Contact Us.