The biggest issue with lockdown rules for dealers is the lack of social connection with customers. Often customers are unable to visit them even for scheduled service and have no clear idea when they will be able to.
Social
Media Platforms can help ease the situation. Here are various ways to socially
connect with your auto dealership customers during a lockdown.
1: Host Live Watch Parties
Many auto dealerships have a practice of hosting events. Instead, now these dealers can leverage social media like Facebook and host live watch parties.
Dealers can invite customers to join these virtual parties from the safety of their houses.
2: Leverage Video Chat
Video
platforms allow dealers to socially connect with customers and prospects,
either in the single-person video chat or group chat mode. Make the best use of
this feature to interact with your customers.
Some
of the social platforms that allow video chat are Facebook, Skype, Zoom,
Instagram, and WhatsApp.
Video
chat can fetch your auto dealership, new customers, as well.
3: Messengers can Keep You
Socially Connected
Social
messengers such as FaceTime and Facebook Messenger can act as a preferred way
to socially connect with your auto dealership customers during a lockdown.