How to Create a Great Landing Page that Converts: 6 Tips

The lion’s share of auto dealer marketing campaigns happen online, and high-converting landing pages are a critical success factor of any online campaign, right from promotional email to banner advertising.

Research reveals that conversion rates can increase by 85% when dealers use optimized landing pages. That is a huge advantage to begin with, and all it requires is a little bit of time and effort.

So how do you create an effective landing page that converts? Here are a few tips to get you started.

1. Use persuasive headlines

A headline is something that compels visitors to stay and learn more about your offerings. Here are a few things you need to keep in mind while creating one:

• Make sure that the headline grab the reader’s attention. You can even try mirroring the campaign headline in the landing page
• The headline should not explain, but invoke interest  
• Last but not the least; the headline should be short and to the point.

2. Use bullet points in the body copy

This is one of the most effective ways to communicate the key points. Jot down all the pertinent points and create bulleted copy around them.

3. Make your Call-to-Action clear and compelling

Was is the action that you want customers to take? Not only should this should be clear to anyone visiting your landing page, in the first couple of seconds, they should feel compelled to do so.

Make sure that your CTA is direct, easy to spot, and compels visitors to take action.

4. Visual content works

The human brain processes images 60,000 times faster than text. Adding persuasive visuals to your landing page can work wonders to improve conversion rates.

While selecting pictures, keep in mind:

• Images need to be interesting
• They should be relevant to your offerings
• Picture quality needs special attention

5. Check for typos

When it comes to landing pages, poor copy is just not acceptable. Landing pages do not usually require long copy, and it wouldn’t take much time to review for issues like typos and poor copy.

6. Include positive customer reviews

Including a couple of positive customer reviews on your landing page reinforces your store credibility.