How to Optimize Your Auto Dealer Website and Drive More Conversions: 6 Tips

There’s always room for improvement, when it comes auto dealer website optimization. Here are a few more tips to optimize your auto dealer website and drive more conversions.

1.Reduce website bounce rate

Your website bounce rate refers to the percentage of visitors who exited the auto dealer website without exploring more than one page.

Remember, the lower the bounce rate, the better your visitor retention. Here are a few tips to get you started:

• Optimize web page load time
• Post interesting content around trending topics
• Include clear calls-to-action

2.Optimize for mobile

Focus on improving your website’s mobile experience. Over 90% of Google searches now happen on smartphones, and mobile-first car dealer websites are likely to gain the lion’s share of this traffic.

3.Speed up your web pages

Page speed matters when it comes to SEO and conversions. If you visit a website that takes forever to load, you’ll obviously click the ‘back’ button and look for other options. Research reveals that even a 5 second load time results in a 38% bounce rate.

Use Google’s PageSpeed Insights to figure out how fast your auto dealer website loads across various devices, and what can be done to improve website speed.

4.Keep your website updated

A frequently updated auto dealer website means higher search engine rankings, lower bounce rates and better conversions. Try to come up with a daily website content schedule.

5.Include calls-to-action

Without clear calls-to-action, your visitors aren’t going to know what they need to do next. Figure out what your visitors need to do on your website and how it is relevant to the page they are on.

Always make sure that every call-to-action offers visitors an incentive to click.

6.Make the navigation easy

If your visitors face a tough time finding what they have been looking for on your website, then they are likely to leave. This explains why you should focus on making website navigation easy and intuitive.

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