How to Promote Your Auto Dealership on Instagram

After Facebook, Instagram is the second most popular social media platform out there, and there is plenty of room for dealers to convert local Instagram users into traffic and sales.

Here are a few Instagram marketing tips to promote your auto dealership.

1.   Be active on Instagram

To promote your auto dealership on Instagram, you need to be active every day on this platform.

Here is what to do:

• Follow other local brands and influencers in your niche
• Respond to comments left by your fans and followers
• Publish content generated by your customers and @mention them

2.   Promote your Instagram everywhere

This one is obvious. When setting up an Instagram account, you should first connect to Facebook and pull in your friends. You can also try running Instagram campaigns across multiple social networks and ask your local influencers to use your business hashtag or any other hashtag relevant to your campaigns.

3.   Tag brands, followers and locations

When it comes to promoting your Instagram profile, tagging other brands, accounts, and locations work quite well. Pay special attention to tagging locations, in order to reach out to new potential fans and followers.

4.   Partner with local influencers

Adding influencer marketing to your Instagram strategy can help increase store awareness, expand your follower base and drive in more sales.

Here are a few tips on how to find the right local influencers:

• Check their Instagram engagement
• Check their follower count
• Review the content they post
• Check their reach
• Keep budget requirements in mind

5.   Use hashtags

People use hashtags to find the posts they want to see. In order to increase the reach of your Instagram posts you need to use at least 3 hashtags.

A few hashtag best practices:

• Use hashtags that are frequently searched: #tbt, #nofilter, etc.
• Choose hashtags that are relevant to your target market.
• Try using location-based hashtags to promote your dealership in the local area.

6.   Leverage user-generated content

This is one of the most effective ways to promote your auto dealership on Instagram. User generated content helps you to nurture your community.

Remember, people love it when you feature the posts of your fans and followers.

For more Instagram marketing tips, Contact Us!