Google Map Listings can help auto dealers gain an edge over the competition in local web searches.
Here are a few tips to get you
started.
1.
Add a post
Besides adding all the necessary
information to your Google My Business Page, consider adding an introductory
post to your Google My Business Reviews.
All you have to do is create a post
of about 1500 words. Additionally, you can provide a link to any web page on
your auto dealer website, along with a picture and publish it.
Once published, you can view the
post in your Google My Business Listings.
2.
Offer a clear business description
A crisp and in-depth business
description is the key to ranking higher on Google maps. This business description
needs to offer a clear perspective of the dealership, and help orient visitors.
Make it point to include relevant
keywords in your description, as this listing will not only help you rank high
in searches consisting of your dealership name, but searches for your vehicles and
services as well.
3.
Include keywords in the dealership name
There’s no denying the fact that keywords
play a vital role in search results. Adding keywords to your business name can
improve rankings.
Leverage online tools like the Google
Keyword Tool to find the right keywords. Once you have identified the right
keywords, use them in your business name as well as business description and
other content.
4.
Use high-quality images
If you are not adding any
photographs, your Google My Business Page will look incomplete.
Remember, adding the right
high-quality photographs will not only make your Google My Business page look professional
and relevant but also help in improving your search engine rankings.
5.
Google reviews
A couple of recent positive reviews
on your Google Business page can help drive the right online traffic. Always
offer reviewers a timely response.
6.
Make sure your car dealer website is responsive
More than 60% map searches occur on
mobile devices. If your listing takes prospects to a car dealer website that
requires pinching or zooming, or is slow to load, chances are that those visitors
will leave your page.
Don’t let that ever happen. Make
sure that your car dealer website is responsive and optimized for mobiles.