How to Increase the Social Media Engagement Rates of your Auto Dealership: 7 Tips

Social media marketing revolves around the likes, comments and shares your dealership receives on social media.

Here are 7 unique ways to increase your dealership’s social media engagement and improve your store’s online reputation.

1. Publish useful content

This one is a no-brainer. Share useful content that customers and prospects can relate to. Try Twitter polls, DYI videos, or memes that encourage followers to like, comment, and share.

The bottom line is to publish content that is likely to be received positively by your followers.

2. Partner with local influencers

If your dealership already has a strong social media presence, you may have established some familiarity with local influencers in your niche. It is always a great idea to go ahead and request them to share useful social content.

3. Do not ignore comments

When customers make an effort to send you a message or leave a comment, respond to each one of them expeditiously.

Offer your gratitude to positive responses, and offer speedy resolution to the negative ones.

4. Use more visuals

Research reveals that relevant images get 94% more views than bare copy. Using powerful images in your posts will help encourage more social media engagement and shares.

5. Increase your follower count

More followers means more social media engagement. The key to gaining more followers is to engage actively with local profiles, pages, and groups.

In order to retain followers, make it a point not to compromise on the quality of your content.

6. Build posts around hashtags

Hashtags are central to social media. Try to craft dealer posts around trending hashtags, to drive better social reach and engagement. 

7. Run contests and giveaways

One of the easiest ways to boost your social media engagement is hosting giveaways or contests.

All you have to do is nudge followers to take certain actions like sharing your posts or visiting a landing page on your auto dealer website.