5 Tips to Create Customer-Focused Content for your Auto Dealer Website

Website content works best when they inspire visitors to take the next step. That’s why it’s important not to sort off with boring facts and spec sheets. Instead, lead your visitor to what’s really exciting about your offerings.

2. Know What Your Customers Want

Before you can create customer-focused content, you need to learn about customer expectations. There are many ways of doing it, right from talking to them, doing surveys, or taking clues from Google Trends and Google Analytics.Whichever way you go about it, customer focused content can earn you more customers and online reviews.

3. Convert Features into Marketing Content

The vehicles and services that you offer comes with interesting features. Try to highlight how these features benefit your customers.

4. Solve Your Customer’s Problems

One of the ways to create customer-focused content is to write about customer pain points and how to solve them. Try to create DYI tips that help customers fix minor issues without even visiting the dealership.

5. Emotionally Connect with Your Customers

Content that evokes emotions will almost always beat plain text.  If you are to write about a boring topic, try story telling.

Storytelling easily captures the attention of your customers and prospects, helping you to emotionally connect with your customers.

Bonus: Share Your Customer Content

User-generated content can help your dealership build consumer trust.  Your prospects are most likely to accept user generated content than marketing collateral.

For more tips on creating customer-focused content to improve sales and positive online reviews, Contact Us.