7 Tips to Turn Loyal Customers into Brand Advocates
Studies have shown that more than 92% of customers trust recommendations from their friends and family. This explains why brand advocacy should be one of the top priorities of customer support.
Here are seven tips on how you can turn your loyal customers into brand advocates.
1. Provide seamless customer experiences
If you want to create brand advocates, you need to focus on providing seamless customer experiences. While there are several ways to achieve this, here are a few tips to get you started:
- Train your customer support team to Listen attentively to customers
- Address customer pain-points expeditiously
- Publish content that is of real use to customers
2. Try an omnichannel approach
You need to be where your customers are. By using an omnichannel approach you can give your customers the freedom to choose their preferred communication channels to get their issues fixed.
Stay active on email, phone, text, social media, live chat, etc.
3. Exceed customer expectations
Try to consistently exceed customer expectations and deliver incredible experiences. In simple words, give your best and offer something that no other dealership can.
4. Stay active on social media
When used with clear purpose, social media can help you to find brand advocates. Remember, the more you engage with your audience on social channels, the more they are likely to recall the dealership when it matters.
5. Request customer feedback
Request customer feedback regularly. When customers see you valuing their opinions, they are likely to feel appreciated and some of them may spread the good word.
6. Surprise them on special occasions
Surprise your customers on their special days. Just a mention on social media with a heartfelt wish will work wonders to promote customer loyalty.
7. Loyalty programs work
Show your customers that you value loyalty by offering them loyalty programs with freebies, discount vouchers or coupon codes.
Remember, the biggest brand advocates are born when dealerships make an effort to appreciate customers. For more information, Contact Us.