How to Protect Your Online Reputation: 8 Expert Tips

Before someone tries to dent your online reputation, it’s important to protect it. Here’s how.

1. Always Deliver Good Customer Experiences

The right approach to protecting your online reputation is to always provide great customer experiences. The idea is not just to deliver the required services, but to create memorable customer impressions while doing so. Dealers who ace this are not likely to receive negative reviews.

2. Request Feedback & Reviews

Feedback is essential to preventing issues and continuously improving your services. Recent positive reviews help to drive down older negative reviews in Google searches and improve your auto dealership’s online reputation.

Just ensure that you request reviews from happy customers.

3. Quickly Respond to Negative Reviews

Negative reviews do happen occasionally. It is important to quickly respond to negative reviews when you receive one. This will help contain the damage before the word spreads.

4. Be Proactive

It is your responsibility to create an enduring positive image for your dealership, and nothing works like a steady stream of positive reviews to get there. Segment your audience and try consistently to drive positive reviews targeting each segment.

5. Make Process Changes

If some of your dealership processes is turning up in negative reviews and hurting your online reputation, then alter the processes and make them customer sensitive.

6. Be Always Available Across Online Platforms

Research the online platforms where your target audience spends most of their time. Plan ways to attract them on those platforms in order to improve sales, and your online reputation.

7. Social Listening Helps

Social listening helps understand audience sentiments. This, in turn, helps in aligning to their needs, fulfilling them, and protecting your online reputation.

8. Leverage Online Tools

There are various tools available online that help in monitoring different aspects of your online audience, including social media monitoring, links tracking, customer feedback and complaints monitoring, brand name monitoring, and tracking mentions. Leverage some of these tools to protect your online reputation.

For more information on how to protect your online reputation, Contact Us.