Finding the Right Social Media Influencer for Your Auto Dealership: 7 Tips

1.Identify your goals

Identifying your goals should be the first step towards building your influencer marketing campaign. 

Some of these goals may include:

• Creating brand awareness
• Building customer trust and loyalty
• Creating new leads
• Boosting website traffic

Once you have outlined your goals, you can initiate the next steps. For instance, if your goal is creating brand awareness, consider hiring a macro-influencer to reach more local prospects. 

2.Know your target audience

As you map out your influencer marketing goals, take some time to research the target audience. Consider developing audience personas to get a clear idea of whom you’re trying to reach. Additionally, you can go through your website and social media analytics to understand audience trends. 

3.Plan your budget

Most influencers will expect to be paid for their work. So you need to decide on a payment structure that is best suited to your goals. Remember, micro and nano-influencers are more flexible in terms of payment. 

4.Look for influencers with a similar audience

You don’t necessarily have to find influencers in your niche. Influencers who share similar audiences can prove to be equally effective. Moreover, partnering with influencers in an industry that is interlinked with your dealership helps to reach out to a wider audience base and create brand awareness. 

5.Take advantage of Google Alerts

Use Google Alerts to find out the right influencer for your auto dealership. All you have to do is set alerts for the keyword searches that are relevant to your dealer brand identity. Besides, look for hashtags in your niche and find out the people who create content similar to your offerings. 

6.Take a peek at the local market

One of the effective ways to find the right influencer is by looking for someone who is already working with a brand like yours. Remember, influencers who are already creating content in your niche will be more likely to work for your dealership. 

7.Monitor your performance

Monitor influencer marketing KPIs to determine if you have achieved your goals. Analyzing your performance will help identify the areas of improvement for better results. 

For more influencer marketing tips, Contact Us.