Driving Gen Z Customers to your Dealership: 7 Tips

Gen Z audiences demand a new marketing approach. Here’s how you can attract Gen Z customers to your auto dealership.

1. Pay Attention to Mobile Optimization

Gen Z shoppers mostly use mobiles for their online shopping. Focus on mobile optimization for better sales and online reputation.

2. Customer Experiences & Reviews Matter

Since Generation Z consumers are on their mobiles most of the time, and they are mostly immune to conventional ads and marketing campaigns. You need to think of new ways to reach them.  

One way of doing this is to drive more recent positive reviews about the dealership. Focus on the overall customer experience rather than a price-promotion angle.

3. Transparency Matters to Gen Z

Gen Z is well-aware of the market and economy, and where to spend their money. Stay transparent.

4. Customer Engagement is the Key

Gen Z values personalized interactions. A personalized marketing approach will attract more Gen Z prospects to your auto dealership, increasing sales and online reputation.

5. Work on Concise Content

Most Gen Z consumers lack the patience to read long copy. The mobile internet era, demands visually appealing interactive content. Work on it.

6. Video Content Works Well

Videos can drive more Gen Z traffic to your auto dealer website. Focus on live videos as much as possible.

7. Stay Active on Social Media Platforms

Most Gen Zers spend a lot of free time on social media platforms. They check their social accounts at least once an hour. To leverage this opportunity,  stay active on social media platforms.