8 Proven Online Reputation Management Tips for Car Dealerships

Here are some of the proven online reputation management tips for car dealerships.

1: Create a strong local presence on relevant web and social platforms

If your car dealership is in an extremely competitive market, then you need to have an active presence on Facebook, Twitter, Google My Business, and LinkedIn. For engaging visual content, try YouTube, Instagram, Pinterest, Vimeo, and Flickr.

The content posted by your dealership on these platforms helps with your online reputation management. Using tools like Buyerater can help you make the entire process seamless and easy.

2: Engage your local audience

Be active on social media. Engage your local audience every day. Make it an interesting two-way conversation.

3: Monitor Your Local Business’ Online Reviews

Track your online reviews on social media, review websites, forums, etc. where customers are likely to review your dealership. The best way to automate tracking is to set Google Alerts.

Tools like Social Mention or Sentione can help track and manage social conversations around your dealership.

4: Respond expeditiously to customer reviews

Always respond proactively to customer reviews, both positive and negative. If you have received a positive review, then thank them for it. Confronted with a negative review? Apologize for the inconvenience and provide a speedy solution.

5: Listen to Your Customers, Don’t Argue

We agree that when you see a negative review, it is difficult to stay calm. Remember to listen carefully. Avoid an online argument that has the potential to go out of control and destroy your online reputation.

6: Mentor your content & marketing for continuity

Online reputation management can also overlap with marketing, promotions, brand management, and PR since all of these can influence your reputation.

Remember, all it takes is a single inappropriate tweet or leaked video, to dent your reputation.

7: Blogging Helps

Your blog has an impact on your SEO and online reputation. If the keywords in your blog contribute to website SEO, the whole content of your blog contributes to your online reputation.

You can make use of your blog to fix, clarify, or assuage major concerns your customers may have about your vehicles and service.

8: Invest in Online Reputation Management

Online reputation management demands time and money. Many of the dealers are either ignoring it or doing it themselves, which is not likely to fetch them the required results. Try to include online reputation management in your budget.