Car Dealership SEO: 9 Reasons Why You Need Long-Tail Keywords

When people search online, they mostly use phrases which are long-tail keywords and less of just a word or two called head keywords. That’s why your car dealership SEO needs to pay attention to optimizing long-tail keywords.

Here are some more reasons for using long-tail keywords.

1: Brings in Organic Web Traffic

Keep track of your long-tail keywords in Google Analytics. If your website is optimized around these long-tail keywords, then most of your organic traffic is likely to happen around them. 

2: Long-tail Keywords can Rank for Head and Short Keywords Too

Your long-tail keywords being a long phrase will also include head keywords in them. This will help your car dealer website to rank for head and short keywords as well.

3: Provide Relevance to Your Content

The latest Google algorithm updates are supposed to be focused around relevant or contextual searches, which can greatly enhance the customer experience.

This means that long-tail keywords can make more sense and relevance to your audience than just a head keyword in your content.

4: Better Results

The long-tail keywords you choose will be based on the web content designed to meet your own unique business requirements, which means that it will be used as much by others. On the other hand, it will be highly relevant for your audience, resulting in more relevant visits, leads, conversions, and better ranking.

5: Focused Search Intent

Long-tail keywords are the way that most prospects search for solutions. When you build content around it, then you are likely to get more relevant clicks, since they are based on focused search intent.

6: Better Conversions

For better SEO ranking of your car dealer website, you need to choose keywords that will not only bring in traffic but also improve your conversion rate. Long-tail keywords are your best choice since they match search intent better.

7: Helps Create Unique Content

Long-tail keywords are mostly specific to search intent that your audience wants to learn about. When you create content around it, the content is also likely to be focused on providing best-fit solutions to your target audiences.

8: Long-tail keywords Work with Voice Search too

When someone is using voice search, long-tail keywords is what they will use. Building your website content around long-tail keywords will naturally improve your car dealership Voice Search Optimization as well.

9: Helps Build a Productive Sales Funnel

As mentioned earlier, web traffic alone is not sufficient to build your business. You need to convert the leads into sales. Long-tail keywords are the best choice to further customers deeper into the sales funnel.