How to measure Your Car Dealership’s Social Media Marketing ROI
-------------------------------------
Going to NADA 2020?
Visit us at Booth #2383C
-------------------------------------
Check out some handy tips to measure your real Social Media ROI.
1: Know Your Social Media
Goals
What
is your goal? Is it selling cars, gaining community backing, triggering great
word-of-mouth, or all of it? To begin with, set clear goals and align your
social media efforts in that direction.
2: Plan a Social Media
Strategy
Depending
on your goals, prepare a clear social media strategy.
Here are a few tips:
- To increase brand awareness, increase your posting on social media by around 50%.
- To gain new leads, try remarketing campaigns targeting website visitors on Facebook
- To generate sales, include special offers in your social media posts and link them to your car dealer website
- To increase website traffic, get as many backlinks as possible. For instance, simply updating your Instagram bio link with your website URL alone gets you a backlink.
3: Set a Timeline for Yourself to Accomplish the Goal
Once you come up with a game-plan and you are clear about what needs to be done, set a timeline to accomplish your goals.
Be realistic with your timeline
For instance, a 30-day window would be prudent when planning a social media campaign.
4: Track Metrics to Check if You
are On Track
Track your metrics every day and check if you are on track to meet your goals. You can make use of Google Analytics, CRM database, Hootsuite, social media dashboards, etc. to measure your social media marketing results.
Compare them against the time and money committed to run your social media campaigns, and you have your ROI.
5: Continue to Track & Optimize
Once
you measure your social media campaigns, you will have a clear idea about
what’s working and what’s not. Use this
information to fine-tune your campaigns and align them better to meet your
goals.
For
more insights, Contact
Us.