9 Effective Ways to Optimize Your Facebook Business Page

1: Create a Custom URL

Create a custom URL for your business page, and don’t forget to include your business name in it. You do need a minimum of 25 likes before can create your own URL.

2: Choose Your Page Template

There are about 10 templates to choose from, for Facebook business pages – including restaurant, shopping, service, etc. Select a relevant template that works well to showcase your vehicles and service.

3: Customize Your Facebook Business Page Tabs

Facebook has pre-built tabs that can be customized according to your audience preferences. This setting is available at ‘Page Settings-Edit Page-Tabs.’

Drag to rearrange in the order that you prefer.

4: Pay Attention to Your ‘About’ Section

Your ‘About’ section is the most important tab on your Facebook business page that can be used to improve your online visibility, attract new leads, and build a good online reputation.

Add a short, keyword-optimized description about your business here.

5: Add a User Name

Add a user name that is consistent with your business. If you are a multi-location dealership, then you can create multiple Facebook pages for each location.

6: Experiment with Cover Images and Videos

Grab the attention of your visitors using cover images or video. Facebook allows you to share images, including as a profile photo, cover photo, story, about tab, etc. and of course in your posts.

Make the best use of it.

7: Choose the Right CTA Button

Add a relevant call-to-action button at the top of your Facebook business page to drive leads. These CTAs include ‘Contact Us, Sign Up, Book Now, Shop Now,’ and more, based on what you are promoting on your business page.

8: Pin Your Important Post to the Top

The first post you want your audience to see can be pinned to the top as a Pinned post. This helps in attracting their attention, and creating a great first impression.

9: Use High-quality Content

The content you share on your Facebook business page can hugely impact your online reputation and visibility. Make sure to post relevant and useful posts.

For more information on the Facebook business page and different ways to optimize it for a good online reputation, Contact Us.