How to Optimize Your Car Dealership LinkedIn Page
1: Use the Right Logo and an Evocative Banner Image
Always
personalize your profile. Use a high quality dealership logo, as well an
attention grabbing image of your car dealership, preferably with happy customers
in it.
2: Add the Dealership Tagline
A well-crafted
tagline can speak volumes about your dealership. It lets your visitors know the
important things about your business – who you are, what you do, and why you do
it. Add your tagline if you have one. If not, we can help you to get one.
3: Talk about your Unique
Business Proposition
What
sets you apart from the competition? Highlight your strengths and the reasons
why prospects should choose you over the competition.
4: Product/Service Page
Use
the ‘Product’ section of the LinkedIn page to explain your product lineup and
service advantages. This page can also be used to request recommendations from your
customers.
5: Careers Page
The
career page is one of the premium features on your LinkedIn pages. Use it to
highlight the advantage of working with you.
6: Publish Posts Regularly
Publishing
posts regularly on LinkedIn will help you with higher reach, and drive traffic
to your car dealer website. You can publish dealership updates, recall details,
seasonal offers and more in your linkedin posts.