More Headline Tips to Drive Your Car Dealer Website Traffic

A powerful headline is all about invoking strong interest in the content. Here are a few more tips to create effective headlines that drive website traffic.

1: Try Multiple Headline Options

Stop writing just a single headline, if you are to end up with a powerful headline. Start writing multiple headlines, viewing the issue at hand from multiple angles. Then choose one and optimize it.

2: Don’t Forget A/B Testing

It is important to A/B test your headlines. A/B testing will not only help you improve your car dealer website’s CTRs but will also offer valuable insights into the best headline format for your website.

3: Headline should Hint at Value

A headline should offer a clear hint at what is of value to readers. This alone will improve your click-through rates.

4: Make it Conversational

Conversational headlines improve the effectiveness of your content marketing. For instance, asking a question is more effective than making a statement.

5: Controversial Headlines Drives Website Traffic

Controversial topics are good at grabbing visitor attention and driving traffic to your car dealer website. Research controversial topics and occasionally try to create content around it, with headlines to match.  

6: Create FOMO

Anxiety works! Creating the Fear Of Missing Out (FOMO) is an important marketing tactic.

7: Make Visitors Curious

Creating curiosity in your audience is key. Your retention rates are likely to improve if you make visitors feel that there is more in the article than your headline.

8: Use Keywords in Your Headline

Using keywords in your headline plays a vital role in improving your website SEO. When you include a keyword in your headline, Google will pay attention and if it finds reinforcing keyword signals in the body copy, your search visibility goes up.