How to find the best Instagram Influencers for Your Car Dealership Website

Connecting with local social media influencers is one of the effective ways of promoting your car dealership. Since cars have high visual impact, Instagram influencers do rank high.

But how do find the right influencers for your car dealer website? Here are some steps to follow.

1: What is Your Goal?

It will be difficult to make the most of Instagram influencers without understanding your goals first and shaping a clear plan. Decide how the influencer will fit in with your marketing campaigns.

Influencers can be effective for increasing your brand awareness, getting more Instagram followers, and generating leads as well as sales.

2: Know Your Target Audience

Understanding the demographic profile of your target audiences is important when planning your influencer marketing campaign strategy. For instance, online coupons are quite important when targeting millennials.

3: Leverage Influencer Platforms

Influencer platforms can help you find the right Instagram influencer for your car dealership. Most platforms allow you to sort influencers based on demographics, years of experience, number of followers, etc.

4: Go for Genuine Engagement

Genuine engagement is what pulls Instagram followers towards influencers.

In 2017, the average engagement rate of influencers below 1,000 followers was 8 percent. It is a proven fact that the more the number of followers, the lesser the engagement rate. Decide on influencers after carefully analyzing your cost/benefit ratio.

5: Make use of Hashtags

Look for Instagram users who are already talking about your car dealership. In fact, they can be your next influencers!

Leverage hashtags and search for such influencers, build conversations, offer a referral bonus, and make them talk more about your dealership.

6: Know What Your Competitors are Doing

By this time, you would know who your competitors are. Follow them, check their profile, and look at their conversations on Instagram. You can also look at who they are following, and learn from their influencers as well.