9 Engaging video content ideas for your auto dealership

With more than 55% of online visitors watching videos daily, video marketing is one of the best tools  to engage with your target audience.

Coming up with a new content idea every day can be a daunting task.  Here are 9 engaging video content ideas to help your auto dealership get there.

1. Introduce your team on Video

This one is a brilliant idea. You can post a "meet the team” video to introduce prospects to your team members and build trust and authority.

Make each team member talk about what they do, or answer some fun questions to keep your viewers engaged.

2. Go behind-the-scenes

Who doesn’t like to get a sneak-peak of what’s going on behind the curtains?

If you have a unique workspace, create behind-the-scene videos to showcase your advantages. 

3. How-to videos work

How-to videos can generate a lot of traffic. Create videos to show your customers how to get things done, rather than telling them. Share this content with your existing customers, besides using it for marketing. 

4. Create FAQ videos

Your email and social media must be full of questions or queries about vehicles and services. Collect all the top questions and compile them into Q&A videos. 

5. Thank your clients

A simple Thank you video can take your dealership a long way. Spare a moment to thank customers, social media followers, guest bloggers, etc. to make them feel appreciated. 

6. Make a big announcement

Planning a vehicle launch? Got something exciting to share with your audiences? Create a short video announcement and share it across your social networks. 

Video is easily shareable and helps to convey the right message to your audience. It also allows you to generate some hype and buzz around the dealership. 

7. Post video testimonials

You can’t underestimate the power of video testimonials. Written testimonials are undoubtedly great for your car dealer website, but also consider filming video testimonials.

A minute of video can effortlessly convey 5 minutes of written copy. 

8. Interview industry experts 

Collaborate with industry experts and ask them questions addressing customer pain points. Conducting such interviews can not only benefit your audiences but also help in positioning your auto dealership as an authority. 

9. Share a story

If you have an interesting story that is related to your auto dealership, feel free to share it with your audience.