Car Dealer Website SEO: 9 Common Link Building Mistakes to Avoid
When it comes to link
building, even SEO experts can occasionally miss out certain important steps. Here
is a handy checklist to avoid all too common link building mistakes.
1.
Ignoring a Diversified Link Building Strategy
Indeed, authentic link building is tough, but that doesn’t mean that the same link building strategy that worked today will work tomorrow.
Sticking to one strategy for years without
re-evaluating can bring down your car dealership website ranking.
2.
Creating Poor-Quality Content
The quality of your
content decides your SEO, ranking, and backlinks. If the content disappoints
your visitors, then you are not likely to receive backlinks from authoritative
sites.
3.
More may not be Better
If you are writing
content, especially long-form content, then the focus needs to be on quality. Do
not stuff your long form content with irrelevant text.
4.
Linking Only to Your Homepage
Linking to just the homepage
or contact page would make it look like you are just buying links. Instead, diversify
your links to relevant web pages.
5.
Junk Anchor Text
Junk anchors are text links such as ‘Buy Now,’ ‘Click Here,’ and ‘Contact Us’. Google actively looks for junk anchor text.
Avoid using common anchor text without a clear context.
6.
Forgetting to add Trending Content
Trending content drives
more visitors and inbound links. Dealerships that fail to understand this factor
often lose potential website traffic and links.
7.
Always Looking for Authoritative Sites Alone
There is actually no need to be obsessed with highly authoritative sites alone, which means you may have only limited link building opportunities.
Look for promising sites that may improve its authority shortly.
8.
Copying Your Competitor’s Link Building Tactics
If you want to outrun your competitors, then you shouldn’t be blindly coping their link building.
Instead,
look for the links that work for your dealership.
9.
Losing Hope Too Soon
Link building shows
best results in the medium term. It takes time and patience to see results,
which is why it is important to not lose hope all too soon. Instead, analyze the gaps, fix them, and wait
for success.
For more information on the common link building mistakes to avoid by your car dealership, Contact Us.