How to Promote Your Auto Dealership with LinkedIn Marketing

With more than 690 million users, LinkedIn is not just a professional networking site but a social media marketing app too. Many auto dealerships are now leveraging LinkedIn for marketing and showing positive results for their efforts.

Here’s how to optimize LinkedIn marketing to improve your car sales.

1. Include a LinkedIn Button in Your Auto Dealer Website

Including a LinkedIn button on your car dealer website can help add more LinkedIn followers who will then see your posts and ads.

2. Optimize Your LinkedIn Profile

Once optimized for SEO, the LinkedIn profile of your auto dealership is a powerful tool that can drive leads. Ensure that your car dealership has a complete, SEO-optimized profile.

3. Create Engaging Posts

When you post on LinkedIn, create content specifically for that platform.

Don’t try to copy-paste information. Make it valuable and engaging.

4. Target the Right Audience

Your auto dealership can target LinkedIn audiences based on industry, job, geography, language, and organization size. Use this tool appropriately to attract and target prospective customers.

5. Engage with Your Connections

Once you have the right target audience, the next thing to focus on is to kick start lively conversations. Aside from your posts, direct messaging can also help drive leads to your auto dealership.

6. Timing is Important

Posting engaging content regularly at the right time fetches better results. Dealerships posting once a day will gain more followers than the ones posting once a month.

Mondays and Wednesdays are generally good to post LinkedIn content.

7. Try LinkedIn Live Videos

On social media, live videos are 24x more engaging than recorded videos. Try it.

8. Leverage LinkedIn Analytics

LinkedIn Analytics offers great insights into the reach and effectiveness of your posts and ads. It is an invaluable tool that helps improve your LinkedIn marketing.

Try to measure and reorient your promotions weekly or monthly.

9. Be a Part of LinkedIn Groups

Look for relevant auto groups, join, and engage with them. These groups can help you learn current trends, and generate creative ideas to market your auto dealership. It is also one of the best ways to improve your professional network.

For more information on the ways to promote your auto dealership via LinkedIn marketing, Contact Us.