9 Instagram story ideas for your Auto Dealership

With more than 500 million people watching daily, Instagram stories are one of the best ways to build a strong bond with your audiences and increase your followers.

Here are 9 Instagram story ideas for your dealership that you can put to use right away.

1. Share Behind-the-Scenes (BTS) videos 

Behind-the-Scenes(BTS) content is something that almost everyone loves watching. Go behind-the-scenes for your audiences to give them a glimpse of how you work as a dealership or take them on a virtual tour around your showroom. 

2. Showcase customer testimonials

Customer testimonials or reviews make great Instagram story ideas. Be it quotes from glowing reviews from your customers, video testimonials, or an email snippet with kind words, feel free to share it with your followers. 

3. Promote new Instagram posts

If you’re posting something new on your feed, share it with your story to let your audiences know. All you have to do is directly add your latest post to your Instagram story and blur it out. This way people can click on your username and they will be redirected to your new post.  

4. Conduct polls

Conducting polls is one of the best ways to keep Instagram followers engaged with your dealership. Instagram offers an option to do polls, which makes it super easy to ask your audiences their opinion.

5. Ask a question

Try Instagram’s question sticker to learn more about your audience, like their vehicle choices and content preferences. 

6. Announce a vehicle launch

If you are unveiling a new model at the dealership, you can post teasers to keep your followers interested in your upcoming vehicle model.

This will not just boost engagement rates, but also leads. 

7. Promote your latest blog posts

 Your Instagram story is the perfect platform to promote your latest blog posts. Use the new "Swipe up” feature to make it easy for your followers to read your blog.

Currently, this feature is available to business accounts with more than 10,000 followers. 

8. Go live

Hosting live sessions is yet another way to interact with your followers.

Initially, you are likely to get around 10-20 views. Don’t lose hope. Keep doing it every week, and you are likely to gain an impressive following on Instagram. 

9. Share a quote

If you do not have anything to post, you can simply add a quote to your Instagram story. It can be something motivational, funny, or just interesting car facts.