1: Social Centric Marketing
When
a millennial looks up your car dealership on a social network for your working
hours and its wrong, then it frustrated them. Ensure that your brand listings
are accurate on every platform.
It
is also advisable to create an easily recognizable visual identity for your
dealership across networks. Include recent customer reviews and ratings on as
many platforms as you can.
2: Mobile-friendly Car Dealer
Website
A mobile-friendly
car dealer website is an absolute necessity and not an option anymore.
Smartphones
are an integral part of the millennial lifestyle, and that’s where they
initially checkout dealerships.
3: Recent Customer Reviews
Positive
customer reviews can drastically improve your trust factor and online
reputation vis-à-vis millennials.
Millennials
would like to build an emotional connection before they step into a car
dealership, and good customer reviews can offer that up-close-and-personal
connection.
4: Visual Content Influences
Millennials
Visual
content is a good source to attract millennials. Try creating interesting video
stories about your car dealership.
5: Pay Attention to Your
Social Media Accounts
Millennials can be easily reached through social media platforms since they are almost always active on these platforms. Building familiarity on social media is a priority if you are to succeed in the millennial marketing space.
For more information, Contact Us.